Braces and Supports

3 Factors That Decide the Size of Your Exhibition Booth

Trade show events take place all over the world and are one of the major opportunities that firms have to not only get more exposure but attract new clientele too.  Irrespective of what industry your company specializes in, setting up an exhibit at a trade show is one of the best promotional tools to make use of.  First timers should definitely pay attention to the following 3 factors that should help influence the choice as to how little or big your exhibit should be. 

Factor 1: The Venue 
Not all venues are born equal.  Some are much bigger, while others have a rather more snug atmosphere.  Before making any commitments to ordering or selecting your exhibit, it is critical to find out where the trade show event is going to be held.  Larger cities, eg San Francisco, L. A. and New York typically offer the most spacious places, which can house many thousands of guests, as well as hundreds of vendor exhibit stands.  Smaller to medium size cities may have convention sites that will only accommodate one or two dozen sellers and 1,000 guests or less. 
In addition to finding out where the trade show is going to be held in your region (or some other location, if you expect on traveling to the convention), it is advised that you get a layout plan for the facility. This resource not only shows how everything is mapped out, it clearly identifies the areas available to vendors.  Take note of the size and location of your booth space in the convention site and then plan accordingly for the size and layout of your exhibit.
Factor 2: Event Type
Trade shows are a preferred marketing event but when deciding the size and structure of your display, it is important to recognize what type of event the trade show is intended to be.  The most common types include purchaser trade shows, industry focused trade shows and B2B trade shows.  Ensure that you select the right event type for the products that your company markets. 
While industry and B2B trade shows are all about targeting specific niche markets, consumer trade shows help with attracting as many future buyers as possible , as well as getting maximum exposure for a corporation.  If you are going to have an exhibit at this kind of event, you might need to think about setting up a larger and more appealing exhibit booth which will allow attendees to simply spot your exhibit, even from a distance.
Factor 3: Number of Guests 
Are you planning on exhibiting in a well-known trade show event?  Then you will need to do research so as to discover what the turnout of the prior year's trade show yielded.  Did the last event draw 10,000 visitors?  5,000?  More?  Less?  Being part of a well-publicized trade show gives businesses the leverage of knowing what can be expected ahead of time.  If a selected event received superb results last year, possibilities are the same outcome will happen for the upcoming show. 
Whether or not the event turnout was not large, knowing the projected number of guests anticipated to attend will help with determining the size and layout of your trade show exhibit.

Getting ready for a trade show requires a lot of evaluation and planning. Before investing a lot of money in your next trade fair display exhibit, do yourself a favor and grab your FREE report on trade show ROI. While you are there check out the many other resources that can help you find the absolute best trade show display for your next show.